Job Description

Do you study YouTube thumbnails, title combinations, and packaging strategy like it’s a sport? Do you know the difference between a thumbnail that looks nice and a thumbnail that actually performs?

We’re looking for a **strategic, honest, and highly skilled YouTube Thumbnail & Packaging Designer** to help us increase click-through rate, strengthen our visual positioning, and package our content in a way that drives growth.

This is not a basic design role. This is a **YouTube growth role through visual packaging**.

You will be responsible for creating **high-converting YouTube thumbnails** for our long-form content and podcast episodes, while also contributing to the overall packaging strategy through title suggestions, A/B testing ideas, and performance-minded creative direction.

Right now, the role supports approximately:

* **6 thumbnails per month** for our core YouTube channel

Within the next 60 days, this is expected to expand to:

* **10–11 thumbnails per month** as our rebranded podcast launches _(monthly rate will increase at this point)_

This role is ideal for someone who understands that thumbnails are not “graphics.” They are one of the biggest levers for visibility and growth.

**Your Role is Responsible For:**

* Designing thumbnails for YouTube videos on a recurring monthly cadence
* Creating **2–3 concept directions per video**
* Helping narrow down the strongest concept based on strategy, not preference alone
* Creating **A/B test variations** when needed
* Collaborating on the relationship between **thumbnail + title**
* Suggesting stronger title angles or packaging ideas when appropriate
* Giving honest feedback if a concept is unlikely to perform
* Maintaining brand consistency while still making the video feel clickable, modern, and competitive

**What We're Looking For:**

You are not just a designer. You are someone who understands:

* click psychology
* curiosity gaps
* visual hierarchy
* facial expression / composition strategy
* title-thumbnail synergy
* the difference between aesthetic and performance

**You should be able to:**

* take a rough video concept and turn it into multiple strong packaging directions
* build on our ideas, not just wait for exact instructions
* tell us when our original direction may not be the best performer
* think like a strategist, not an order taker

**Qualifications:**

* Strong portfolio of YouTube thumbnails
* Clear understanding of **YouTube packaging**
* Ability to create **multiple concepts** for one video
* Comfort with A/B testing variations
* Strong instincts for modern, high-performing design
* Ability to work fast without sacrificing strategic thinking
* Comfortable receiving feedback and refining based on performance goals

**Design Style:**

Our brand has a luxe, polished, feminine edge, **but performance comes first**.

We are looking for thumbnails that find the sweet spot between:

* **clickable and strategic**
* **elevated and on-brand**

**_That means:_**

* not overly soft
* not generic “face + text” thumbnails
* not overly minimal to the point of losing intrigue
* not gimmicky, cluttered, or off-brand

**_We want thumbnails that:_**

* feel creative and tailored to the specific video
* use strong packaging instincts
* maintain some recurring consistency through fonts, tones, and overall visual identity
* still evolve based on the concept of each video

_In other words:_

**the thumbnail should feel branded, but never predictable.**

**It should feel premium, but still make people want to click.**

This role starts with our current YouTube volume and is expected to grow as our content engine expands, especially with the rollout of our rebranded podcast.

We are looking for someone who can grow with us and become a trusted part of our YouTube creative ecosystem.

**Applications without relevant YouTube thumbnail examples will not be considered.**

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