Job Description

Job Title: Director of E-Commerce

Schedule: M-F, 9AM-6PM Pacific Time

Salary: based on experience

About the Role: We are seeking a growth-driven Director of Ecommerce to lead digital revenue expansion and optimize online customer activations. Reporting to the SVP of Operations, this role will play a pivotal part in managing ecommerce performance across DTC, Amazon, and retailer websites, enhancing the digital shopping experience, and driving key performance metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (CLV).

Our ideal candidate is a strategic thinker with a strong understanding of ecommerce, digital marketing, and customer experience. They excel at transforming vision into action, prioritizing initiatives, and collaborating with cross-functional teams to optimize the digital funnel for sustainable revenue growth. The company fosters a fast-paced and dynamic environment where self-starters thrive and contribute to the evolution of an emerging category.

To expedite the process, complete the assessment upon submitting your application. Only those who complete it will be prioritized:

Responsibilities:

• Manage P&L for ecommerce channels, including DTC, Amazon, social marketplaces (Meta, TikTok), and retailer websites (Walmart, Target) to maximize profitability.
• Lead and refine the ecommerce forecasting process, ensuring data-driven decision-making for strategic planning.
• Identify and execute new revenue and profit opportunities, overseeing ecommerce promotional and sales calendar while collaborating with cross-functional teams.
• Optimize online merchandising, bundling, sales, and promotions to enhance performance across all channels.
• Develop and implement A/B testing strategies to drive improvements in AOV, CVR, and site performance.
• Utilize UI/UX insights and analytics to balance site performance with a seamless customer experience.
• Oversee CRM strategies to enhance customer engagement, retention, and education.
• Own the product roadmap, including new product launches, promotions, and digital funnel optimizations.
• Ensure a smooth digital purchasing experience, including PDP ownership, product setup, shipping policies, and release testing.
• Serve as a steward of Shopify and the broader digital ecosystem, overseeing custom development, third-party integrations, and website reliability.
• Lead SEO strategy to enhance visibility and performance within a broader digital framework.

Key Performance Indicators (KPIs):

• Total Online Revenue
• Average Order Value (AOV)
• Conversion Rate (CVR)
• Customer Lifetime Value (CLV)

Requirements:

• Proven track record in ecommerce management with a strong analytical mindset and ability to drive business growth.
• Expertise in P&L management and forecasting, ensuring data-driven insights inform business decisions.
• Deep understanding of performance marketing and A/B testing methodologies to optimize ecommerce strategies.
• Proficiency in UI/UX best practices to enhance site performance and customer experience.
• Experience with Shopify, ReCharge, Klaviyo, and third-party ecommerce applications.
• Strong knowledge of SEO, ecommerce analytics, and customer journey optimization.
• Strategic understanding of product dynamics and consumer behavior to inform digital strategy.

Tools to use

• Shopify 
• ReCharge 
• Klaviyo 
• BigCommerce
• Magento
• SEMrush or Ahrefs
• Google Search Console
• Optimizely or VWO 
• Google Analytics (GA4)
• Hotjar or Crazy Egg
• Mixpanel or Amplitude

What Success Looks Like:

In 1 Month:

• Gain deep familiarity with all ecommerce channels (DTC, Amazon, social marketplaces, retailer sites) and current merchandising and promotional strategies.
• Get fully onboarded with platform integrations and technical stack (Shopify, ReCharge, Klaviyo, and third-party apps).
• Conduct an audit of the digital funnel, identifying areas for improvement in CVR, AOV, and CLV.
• Review ecommerce P&L and forecasting to ensure accuracy and identify gaps.
• Present a 90-day action plan to the SVP of Operations, outlining immediate growth opportunities and technical optimizations.

In 3 Months:

• Execute key initiatives from the 90-day plan to drive revenue growth and optimize ecommerce KPIs.
• Audit data flows and revenue reporting to fix attribution or tracking gaps.
• Assess SEO, site performance, UI/UX, and customer journey, identifying areas for improvement.
• Implement a robust A/B testing strategy to optimize conversions and improve user experience.
• Establish regular performance reporting to monitor ecommerce success.
• Begin managing CRM strategy to enhance customer retention and engagement.

In 6 Months:

• Deliver measurable improvements in ecommerce revenue and profitability across DTC, Amazon, social marketplaces, and retailer websites.
• Achieve significant optimization in CVR, AOV, and CLV through A/B testing, UX enhancements, and technical improvements.
• Lead successful product launches and promotional campaigns, ensuring alignment with company growth goals.
• Oversee the implementation of new digital features, such as enhanced subscription models, improved PDPs, and personalized shopping experiences.
• Optimize forecasting accuracy, operational efficiencies, and strategic decision-making through scalable processes.
• Present a strategic review to leadership, outlining key learnings, achievements, and future growth opportunities for the next 6-12 months.

Why Join Us?

• Lead cutting-edge digital strategies in an innovative ecommerce environment.
• Drive impactful growth initiatives in a fast-paced, collaborative company.
• Work with a mission-driven team dedicated to enhancing digital experiences and customer engagement.

If you’re a data-driven, strategic ecommerce leader looking for an opportunity to own digital revenue growth and optimize customer journeys, we’d love to hear from you!

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