Job Description

ECOMM DIRECTOR JD

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

Tower 28 is seeking a Director of E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

This is a full-time role, with a hybrid work schedule based in West LA. This role will manage our Site Ops Associate Manager. 

Key Responsibilities

Digital Channel Leadership

• Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
• Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
• Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
• Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
• Demonstrate initiative, problem-solving, and a highly cross-functional approach

Campaign, Digital Programming, and Lifecycle Execution

• Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
• Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
• Ensure cohesive digital storytelling from awareness through conversion and retention
• Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
  
   

Paid Media and Performance Marketing

• Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
• Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
• Use performance insights to inform content strategy, merchandising, and broader digital priorities
• Ensure paid efforts ladder into larger brand moments while driving efficient growth
  
   

Process Leadership

• Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
• Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
• Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows

Requirements

• 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
• Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
• Strong analytical judgment with the ability to translate performance insights into decisive action
• Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
• Fluent in both creative digital storytelling and performance-driven execution
• Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
• Comfortable being directly accountable for DTC performance in a fast-paced environment
  
   

You Have

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range for this position is $145,000 - $165,000
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years

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